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Pappas Wealth Management Group of Wells Fargo Advisors

(pictured left to right) Lisa Della Rocco, Casey Middleton, Amy Davidson & Harry Pappas Jr.


Describe your practice.

We are a comprehensive, holistic, fee-based investment planning practice that offers a wide range of financial services that cover all areas of portfolio management. We represent clients in 28 states where we specialize in developing cohesive financial strategies to fit their specific needs. We have relationships with teams of CPAs, attorneys and business solution providers to bring the most innovative and integrated financial strategies to clients. We are an experienced, energized, educated and informed team. Our business philosophy is built upon three cornerstones–honesty, integrity, and client service, and we have an emotional and intellectual commitment to be “the best game in town.”

Who is your ideal client?
We consider our clients to be part of an exclusive family. To us, an ideal client is: someone who seeks, respects, and follows our advice; someone who is highly motivated to employ the services of a fee-based advisor; someone who recognizes and appreciates our fee structure and, someone who actively refers us to their friends and family. Ideal clients entrust us to handle most, if not all, of their investment portfolio.

Describe your customer service model.
We believe the gold standard of client loyalty is to render better service with a positive attitude. What distinguishes us from our competitors is our comprehensive 10-point client service model, which we affectionately call “The Wow!” Going the extra mile is the only way we conduct business. We have a burning desire to serve our clients and help them achieve their goals and objectives. We want our clients to experience a “WOW!” feeling. We not only care about helping clients financially, we care about them personally, and that is the secret to our success.

 What is your investment philosophy?
We believe that an effective and prudent investment strategy does not have to be difficult. As the celebrated investor, Warren Buffet says, “Investing is simple, but isn’t easy.” We credit our success managing client’s money to six tenets of a successful investment strategy:

1. Own quality investments (no speculation); 2. Diversify your investments (asset allocation); 3. Invest for the long term (minimum 3-5 years); 4. Hire professionals to manage your assets (don’t do it yourself); 5. Implement a cost effective investment strategy (cost matters); 6. Don’t allow the “tax tail to wag the dog” (make decisions first based on the wisdom of the investment strategy, then take a look at the taxes). Although we are long-term investors, we make decisions on our client’s accounts every day. Our patience and discipline should not be perceived as inaction on our part as we are actively and patiently executing our strategy.

Do you offer investment planning?
As CERTIFIED FINANCIAL PLANNER™ professionals, we are advocates of the planning process. For us this is the long-term process of managing one’s finances so they can achieve their goals. We refer to this process as comprehensive investment planning and incorporate six steps in the process:
Step 1: Establish goals. Step 2: Gather data. Step 3: Analyze & evaluate financial status. Step 4: Develop a plan. Step 5: Implement the plan. Step 6: Monitor the plan & make necessary adjustments.

Describe your risk management philosophy.
We believe our primary responsibility is not to make a lot of money for clients. Instead, it is to control risk. Managing risk is a fundamental part of our approach to investing money. We follow the opinions and advice of legendary financier, Benjamin Graham, who stated that “The essence of investment management is the management of risk.” We are of firm conviction that a successful investment strategy lies in managing risk in our client’s portfolios through a disciplined approach and conservative investment philosophy. We emphasize three key strategies that help us minimize our client’s risk exposure.
Diversification: We believe that broad diversification is one of the most effective steps clients can employ to manage their portfolio risk.

Rebalancing: We believe that one’s investment portfolio needs to be rebalanced at least yearly in order to avoid having any one particular asset class become over-weighted. Managing asset allocation is an ongoing and disciplined process that is essential to minimizing portfolio risk. (Diversification does not guarantee profit or protect against loss in declining markets.)
Timeframe: We believe that an investment strategy should have at least 3-5 years to perform. The longer we continue with our strategy, the less risk we should be exposed too.

Describe your cost structure and how it relates to value.
Our pricing structure is fair, consistent, and transparent. Although many investors seem suspicious of how financial advisors get paid, it is not difficult to understand how we make a living. There are basically three ways to pay a financial advisor:

1) Commissions: Advisor receives a commission each time he/she sells a particular product.
2) Fee Only: Advisor charges a percentage fee based on the assets under management. A typical fee is in the range if 1%-2% annually. Normally, the more assets under management the lower the fee will be.
3) Fee + Commission: Advisor charges a fee based on assets under management, as well as offering investment products for a commission.
The majority of our business is derived from the fee-only option. While we believe this pricing structure is in the best interest of most investors, for many reasons it is not the approach we recommend to all clients. We constantly seek to add value to our association with our clients by assisting them on an assortment of financial issues, well beyond just managing their investment portfolio. For instance, estate planning, college planning, insurance planning and retirement planning, not to mention consulting with our client’s CPAs and estate planning attorneys. With the fee-only compensation structure, clients know precisely what they are paying. There are no hidden costs and fees are 100% transparent. Through fee-only pricing, our success is tied directly to the success of how well our client’s investments perform. We are advocates that price should only be an issue in the absence of value. Clients want and deserve value for the fee they are paying. It is our responsibility to deliver that value.

*Fees for fee-based accounts include advisory services, performance measurement, transaction cost, custody services and trading. These fees to not cover the fees and expenses of any underlying exchange traded fund, closed-end funds or mutual funds in the portfolio. Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable for all investors. NABCAP Premier Advisor ranking and evaluation is performed by an independent third-party assessment based on 20 categories of practice management; including experience, education, cost and investment planning. Participants are objectively compared and evaluated numerically. A minimum score must be attained for a practice to be considered for the final list. Winners are listed in alphabetical order. There is no cost for advisors to participate. The rating is not representative of any one client’s experience and is not indicative of past or future investment performance.
Investment and Insurance products:  NOT FDIC-Insured      NO  Bank Guarantee       MAY Lose Value
Wells Fargo Advisors, LLC, Member SIPC, is a registered broker-dealer and a separate non-bank affiliate of Wells Fargo & Company.

1000 Sawgrass Village Dr., Suite 103, Ponte Vedra Beach, FL. 32082 • 904.273.7955 • pappaswealthmanagementgroup.com