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Welcome to Jacksonville, Nordies!

Jacksonville has been hotly anticipating the opening of the new wing of the St. Johns Town Center for some time now. Today marked the official ribbon-cutting of the new Nordstrom store, as well as the new wing. Editorial interns Alexis McCartney and Riley Wolf were on hand to report on the expansion. Boy does Jacksonville […]

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GARDENS OF THE GALAXY

Listen, I know that I’ve been a tad floral obsessed this season. I figured it was a summer phase that would come and go, dying out like my own flowers at home. Then I came across this cropped little number at Forever 21, with its bargain price tag and lace detail, I just couldn’t help […]

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Bluemercury Celebrates 15 Years in Style

On September 13, Bluemercury will commemorate its 15th Anniversary with treats, complimentary makeovers, mini facials and treatments at all its shops, including St. John’s Town Center. Plus, the first 15 customers in each store will receive a gift from Bluemercury’s proprietary skincare line M-61: a full-sized cleanser of their choice (up to a $34 value). […]

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Style Picks

A few items I’m currently loving, most of which happen to be available in Jacksonville boutiques:   Jeans: Maison Scotch Patch Jeans (available at Penelope T) // Top: Just Female (available in other colors at Marcia’s Place) // Boots: Iro (available at modelcitizen) // Necklace: Lele Sadoughi (available at AshleGryre) // Plaid shirt: Equipment // […]

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Current Fave Products + A Giveaway

I always have a dozen or so beauty products in rotation and, with the weather fluctuating between humid and more humid—this week is no exception. Below are a few of my fave products. Oh—and bonus! I’m giving away a box FULL of fabulous products, as part of the FabFitFun box of goodies. I’m actually giving […]

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Suit Yourself (Bikini Giveaway)

I’ll be going to Mercedes Benz Miami Swim Week next weekend so what better way to celebrate that by giving away a bikini? We’ve partnered with Guria Beachwear to give away this super cute purple number (which retails for $140) to one lucky Instagram follower. To enter, just: 1. follow us on Instagram: @guriabeachwear, @vchamlee and […]

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Heatless Beach Babe Waves

If you’re anything like me, poufy Einstein-esque hair is an everyday battle. After years of coloring and heat damage, its hard to manage what may or may not be my natural hair texture. Lately, I’ve been embracing my wavy do and getting my just-left-the-beach look on. Humidity-proof, ultra seductive, and best of all… EASY! No […]

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My Picks: On Sale

Memorial Day has now come and gone which means that, after recovering from the sun, fun and probably one too many hot dogs, it’s time to shop. That’s because it is officially SALE TIME. Brick-and-mortar stores and e-retailers are marking prices down like crazy, in anticipation of new  styles which will be on racks before […]

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Made (Really) Well

I went to the opening of the new Madewell store in Jacksonville recently, and it was an absolute blast. If you’re unfamiliar with Madewell, it’s owned by J. Crew and, though it has a similar vibe, I like to think of it as the sexier, less buttoned-up, slightly bohemian little sister. The brand hired a […]

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My Picks: Beauty

Let’s talk beauty. I am a total beauty product junkie and am constantly changing my skincare routine. I do have some standbys (Clarisonic skin brush, Peter Thomas Roth Pumpkin Exfoliating treatment) but when it comes to moisturizer, I’m always on a quest to find the perfect product. I recently tried out a few new products […]

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